August 2013

We spend a lot of time dissecting auto ads, trying to figure out what those commercials convey about a particular car brand. But cars themselves — specifically, their design — also help define a company’s brand. A Lamborghini, for example, makes a bold impression. The car’s sharp, aggressive lines imply that the owner is a […]

We’ve spilled a lot of virtual ink discussing Generation Y (aka Millennials) and their love/hate relationship with cars. Among the findings in recent years: Understandably, these doom-and-gloom predictions have automakers worried . Some are planning for a future filled with alternative mobility options. Others insist that, no, the kids are all right, just give them