Hyundai’s N department has been churning out surprisingly good hot hatches to take on the industry’s best. Now, the i20N is here to take on the small hot hatch segment. As with food, the simpler (and cheaper) the recipe, the more challenging it is to do brilliantly. Driven by Top Gear’s Ollie Kew, the i20N […]
Top Gear Thinks The Hyundai i20N Might Be Even Better Than Its Big Brother, The i30N Read More »
In Acura’s new campaign, the cars it is trying to sell are nearly secondary to the anime characters it has created — almost. In its attempt to connect with younger generations, the brand has created an anime series-based ad campaign that focuses on the story of Japanese-American girl Chiaki, who is learning how to race
Here is how Acura is gearing its advertising to younger generations Read More »
ATLANTA — Porsche Cars North America has elevated two women to key leadership roles. Ayesha Coker has been named vice president of marketing, the sports car maker said. Coker, 45, succeeds Pedro Mota, who, according to a dealer source, has left to join a Silicon Valley venture capital firm. Previously, Coker led experiential brand marketing,
Porsche Cars North America promotes two women to key posts Read More »
Laurel Cutler, a trailblazing advertising executive who later became a vice president at Chrysler, died on Nov. 28. She was 94. Cutler was named Chrysler’s first vice president of consumer affairs in 1988. She was tasked with being a futurist who could monitor customer trends, an ability she was known for in the advertising industry,
Laurel Cutler, former Chrysler VP and longtime ad exec, dies at 94 Read More »
Audi of America showed that it had more Christmas spirit than the judges on “Wheel of Fortune” who said a contestant paused too long while correctly solving a puzzle. The automaker stepped in amid a social media backlash against the game show’s decision to deny Charlene Rubush an Audi Q3 in the bonus round of
Audi overrules ‘Wheel of Fortune’ judges Read More »
Getty Images Sales of electric vehicles soared last year, but the market as a whole failed to recover from the Covid pandemic. More electric cars were registered in 2021 than in the previous five years combined, according to the Society of Motor Manufacturers and Traders (SMMT). Yet the industry body said much more investment is
Electric car sales soar, but chip shortage hits market Read More »
Getty Images The RAC has accused petrol retailers of ripping off motorists by refusing to pass on wholesale price cuts. The motoring organisation said unleaded petrol fell by 2p a litre, but should have come down by 12p. It estimated drivers were overcharged by £5m a day in December as retailers made an average of
Drivers overcharged by £5m a day for petrol, claims RAC Read More »
Reuters US car giant General Motors has lost its title as America’s top car seller for the first time in 90 years. Japan’s Toyota claimed the top spot, selling more than 2.3 million vehicles last year, up 10%. GM said its sales, which fell 13%, were hurt by the widespread shortage of semiconductor parts that
General Motors 90-year reign as top US car seller ends Read More »
