April 2022

Viper V-10-powered motorcycle is the Tomahawk Dodge never built

The Viper V-10 Dodge Tomahawk motorcycle concept made quite an impression at its 2003 Detroit auto show reveal, but not surprisingly it never went into production. However, one motorcycle mechanic loved the concept so much he built his own Viper V-10-powered bike. Based in the U.K., Allen Millyard built this insane machine in a shed

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How A New Audi R8 Spyder Ordered By Rich 20 Y.O. Kid Turns Sour Nearly Costing Salesman His Job

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We’re Driving The Fully Electric Fiat 500 RED, What Do You Want To Know?

The Fiat 500 has regained its emblematic status in its modern form introduced in 2007 as a chic and agile urban vehicle with retro-inspired styling. Fifteen years later, the ICE-powered model is still offered for sale in mild-hybrid form, but the spotlight is on another 500: the fully electric one. The brand new generation first appeared

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2024 Mercedes-Benz AMG GT, 2023 Honda Civic Type R, 2022 GMC Hummer EV: This Week’s Top Photos

Mercedes-Benz AMG was spotted testing a redesigned GT this week. The new sports car is closely related to redesigned SL launched for 2022, and as a result it won’t have a convertible option this time around. Mercedes-Benz AMG SL 43 AMG also launched an SL powered by a 4-cylinder engine. The engine makes 381 hp

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Magna, Lear look to new Detroit plants, minority JVs for growth

Two of the largest automotive seating suppliers are building out new plants in Detroit and looking to joint ventures to capture more business from automakers increasingly conscious of their spending with minority-owned companies. Magna International Inc. formed a joint venture with LAN Manufacturing Group LLC called LN Manufacturing LLC, which plans to open a plant

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Jeep keeps outdoorsy formula in marketing 4xe plug-in hybrid models

When electrification was on the horizon, Jeep knew exactly where to go with its message. The brand known for touting off-road excursions has stuck to an outdoorsy formula for its 4xe line of plug-in hybrids. The marketing transition could be seen in 2020 when Jeep started touting the quiet ride of the Wrangler 4xe months

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Honda dealership finds hybrid roles help lift customer satisfaction

As an automotive finance veteran of nearly 30 years, Sue Wilke opposed the hybrid model of individual dealership employees managing both sales and finance and insurance. “I was a hundred percent against it,” Wilke, finance director and sales manager of Lompoc, Calif.-based RocketTown Honda, told Automotive News. She recalled an encounter with Cindy Merry, finance

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