General Motors to use NBCUniversal’s data platform to target and track ads
General Motors said it will be the first brand marketer to integrate with NBCUnified, the first-party data and identity platform of NBCUniversal’s network of TV, streaming and digital properties. The integration will allow for privacy-compliant, anonymized matching of GM’s first-party database and custom audiences of car buyers at various stages in the decision-making process with […]
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