Toyota Motor Corp. is forgoing a traditional product pitch in a new marketing campaign designed to connect with consumers on a more personal level. The “Never Settle” campaign will comprise seven broadcast commercials touching on various themes. One spot called “A New World” explores the possibilities that await a newborn baby just leaving the hospital. […]
Toyota ads push emotional connection, not products Read More »
BMW Group and AirConsole, a gaming platform, said they formed a partnership to bring gaming inside BMW vehicles. The partnership, announced earlier this week, aims to make games playable directly through the legacy automaker’s infotainment displays, with smartphones acting as controllers. Games will be delivered over-the-air, BMW said a statement. AirConsole is available on Internet
BMW, AirConsole partner for gaming on the go Read More »
West Coast charging network operator EVCS is looking to simplify powering electric vehicles by offering a choice of monthly subscription plans. The move marks a departure from the way such networks typically operate. Most require a low monthly fee and charge an additional amount per kWh used. “It really is a minefield across the various
EVCS launches flat-rate EV charging subscriptions Read More »
Ford is embracing #vanlife with an adventure-ready version of the Transit arriving for the 2023 model year. The 2023 Ford Transit Trail was teased Wednesday on Twitter by Ted Cannis, CEO of the automaker’s Ford Pro commercial vehicle division, one of three business units created during the automaker’s restructuring earlier this year. 2023 Ford Transit
2023 Ford Transit Trail teased, aimed at Van Life adventurers Read More »
This much is clear: Tesla says it is going to start delivering Semi trucks Dec. 1, a full five years after Elon Musk started taking orders for them. The first ones are going to PepsiCo, which will put them to work at a Frito-Lay facility in Modesto, California, and a beverages plant in Sacramento. From
Tesla Semi deliveries coming this year, but details are fuzzy Read More »
BERLIN — Mercedes-Benz and Microsoft announced a partnership using Microsoft Cloud for a data platform intended to improve production efficiency at over 30 passenger car plants globally. The data platform, called MO360, is already available in Europe, the Middle East and Africa and will also be launched in the United States and China, Mercedes said
Mercedes will use Microsoft Cloud on supply chain data platform Read More »
TOKYO — Fast-moving Hyundai Motor Group says it will plow billions of dollars into developing software in a move to speed product development and boost revenue, including the creation of a new operating system for over-the-air updates in all Hyundai, Kia and Genesis vehicles by 2025. The sweeping initiative will usher in a wave of
Hyundai will spend $12.6 billion to dive into software-defined vehicles Read More »
A car with two doors, a turbochagned inline-6, a manual transmission, and rear-wheel drive? BMW doesn’t make those anymore, right? Well, it actually has two vehicles that fit that description. There’s the M4 and M2, and the latter has just been redesigned for a new generation. The new M2 was revealed on Tuesday and confirmed
2023 BMW M2 arrives with 453 hp, $63,195 base price Read More »
NEW YORK — Authorities found children as young as 13 working at a Korean-operated supplier to automakers Hyundai Motor Co. and affiliate Kia Corp., and have fined the company and a labor recruiter, the U.S. Department of Labor and the Alabama Department of Labor said Tuesday. In August, authorities accused Alexander City, Ala.-based SL Alabama
Hyundai, Kia supplier in Alabama fined for child labor violations Read More »
Dashcam footage has captured the moment that the driver of a BMW sedan crashed into the side of a Toyota Highlander in the Bronx, New York. The video starts off by showing the driver of the Highlander making a left-turn onto a highway entry ramp and at the same time, a silver BMW 3-Series can
Watch A BMW Driver T-Bone Toyota In The Bronx And Make A Run For It Read More »
