Stellantis tailors campaigns for African-American, Hispanic consumers

Stellantis multicultural advertising chief Juan Torres wants the automaker to be in tune with the “majority of tomorrow.” The U.S. Census Bureau projects that minority groups will make up a majority of the population by 2045, and Torres says it’s a competitive advantage to engage these audiences now with messaging that is culturally relevant. Authenticity, […]

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Stellantis, Ford and GM dealerships acquired in 4 transactions

Four dealership groups bought domestic-brand stores in second-quarter and third-quarter transactions. Here’s a look at the deals involving dealerships in Delaware, Ohio, New Jersey and Michigan. One of the deals involved a group ranked on Automotive News‘ list of the top 150 dealership groups based in the U.S. I.g. Burton adds another Stellantis dealership Charles

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Stellantis unit to pay $5.6 million to resolve California emissions probe

WASHINGTON — The U.S. unit of Stellantis will pay $5.6 million to resolve a California investigation into violations of air quality regulations, the state said on Thursday. The California Air Resources Board (CARB) said the 30,600 vehicles involved in the settlement include 2012-2018 model year Ram 1500, Jeep Grand Cherokee and Dodge Durango vehicles that

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Elon Musk’s $100 A Bottle ‘Burnt Hair’ Perfume Sounds Like A Stinky Joke, But He Sold 20,000 Of Them Within Hours

The Boring Company has just started selling a fragrance in what appears to be Elon Musk’s latest cash grab. The fragrance is dubbed Burnt Hair and according to Musk, is an “omnigender product.” It comes in a flashy red glass bottle but given that deliveries won’t start until the first quarter of 2023, it is

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Toyota ads push emotional connection, not products

Toyota Motor Corp. is forgoing a traditional product pitch in a new marketing campaign designed to connect with consumers on a more personal level. The “Never Settle” campaign will comprise seven broadcast commercials touching on various themes. One spot called “A New World” explores the possibilities that await a newborn baby just leaving the hospital.

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BMW, AirConsole partner for gaming on the go

BMW Group and AirConsole, a gaming platform, said they formed a partnership to bring gaming inside BMW vehicles. The partnership, announced earlier this week, aims to make games playable directly through the legacy automaker’s infotainment displays, with smartphones acting as controllers. Games will be delivered over-the-air, BMW said a statement. AirConsole is available on Internet

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