Uber’s new ad formats use its first-party data to target riders
Uber is debuting an ad format that will tap into the company’s first-party data to target riders during each part of their route. Journey Ads will serve brand messages to riders while they are waiting to connect with a driver, waiting to be picked up and during their trip. The ads will also apply to […]
Uber’s new ad formats use its first-party data to target riders Read More »