Marketing

Toyota Motor Corp. confirmed it will sit out the Super Bowl for the first time since 2017. “Every year we evaluate this advertising opportunity to support upcoming product launches or key Toyota moments,” the company said in a statement Friday. “This year’s timing did not align for our brand.” The brand did not say where […]

Used-vehicle retail giant CarMax Inc. and online used-vehicle retailers Carvana Co. and Vroom Inc. will not air advertisements during Super Bowl LVII. Spokespersons for the three retailers told Automotive News there are currently no plans to air company advertisements during the game, which is scheduled for kickoff at 6:30 p.m. ET Feb. 12. Fox, the

A coveted luxury auto account will be up for grabs in 2023 as BMW of North America is conducting an agency review for creative, media, social and CRM, the brand confirmed to Ad Age on Tuesday. Ad Age is an affiliate of Automotive News. Omnicom’s Goodby Silverstein & Partners has held the creative account since

Construction begins Jan. 9 on a $60 million automotive country club in southeast Michigan. The first phase of the 273-acre Motorsports Gateway Howell — located north of I-96 between Detroit and Lansing — is expected to include a 2.2-mile driving track, clubhouse, rentable garages for members, garage condos for sale and a nature trail, according

Move over Facebook, YouTube and Instagram — there’s an upstart fixed-ops marketing tool in town with a goofy name that belies its serious promotional potential: TikTok. Once the primary province of home videos showing preteens and teens bustin’ a move or lip-syncing to the hit song du jour in their bedrooms and basement rec rooms,

TikTok videos aren’t just for entertainment anymore. They’re also revenue-generating and brand-building tools, as Madeline Nelson at Prestige Auto, a Kia and Mitsubishi dealership in Eau Claire, Wis., can attest. Take a recent humorous video filmed by Nelson, digital marketing coordinator and chief TikTok guru for the store, owned by Prestige Auto Corp. The 16-second

Alfa Romeo’s growth plan in the U.S. over the next decade involves doing away with internal combustion engines by 2027. The Italian brand is laying the groundwork for this expansion now with a focus on delivering experiences to consumers that are fitting of the luxury segment. It’s not a numbers game. Alfa says it’s thinking

DETROIT — Ford Motor Co. on Wednesday said Chief Marketing Officer Suzy Deering, who joined the automaker in early 2021 from eBay, is leaving the company at the end of the week. The automaker did not give a reason for her departure. “We thank Suzy for her contributions to Ford and wish her all the

2023 is on the way. As in, it’s on a trailer being towed across the country by a Kia Telluride X-Pro. For the third consecutive December, Kia America is doing a cross-country road trip with the numbers that celebrate the incoming year during the ball drop in New York City’s Times Square. The four illuminated

A year and a half of tight dealership inventories and strong consumer demand have let automakers dramatically curtail what they spend marketing their products, allowing those dollars to instead pad their bottom lines and soothe any financial damage from rising costs. But while the industry doesn’t need a lot of glitzy television ad campaigns or