Marketing

Lincoln Motor Co. may have stumbled onto its next slogan. Oscar-winning actor and brand spokesman Matthew McConaughey was on hand for the reveal of the Lincoln Star concept in Los Angeles last week, conducting an unscripted question-and-answer session with Lincoln President Joy Falotico. Things got a bit philosophical when she asked McConaughey what makes a […]

NEW YORK — I showed up at the Auto Forum here, held in the $1.5 billion — with a B — expansion of the Jacob K. Javits Convention Center, and was confronted by a friend: “Are you going to write another death of auto shows column?” I said I would have to see what I

NEW YORK — The New York International Auto Show is bustling again. It was a long road to get here, and the dire circumstances of two years ago, when COVID-19 forced a sudden hiatus for one of the industry’s premier launch pads, illustrate just how far the show’s journey back has been. The 2020 event

DETROIT — Ford Motor Co. will launch its F-150 Lightning electric pickup April 26, CEO Jim Farley said Wednesday on Twitter. The automaker plans an event that day at the Rouge Electric Vehicle Center in Michigan to celebrate the official start of production and first customer deliveries, which are expected soon afterward. “We will be

Drivers in Massachusetts waited in line for up to nine hours to fill their gas tanks for free, courtesy of dealer Ernie Boch Jr. Boch paid for more than 500 people to fuel up at a gas station in Norwood, Mass., to celebrate what he called “April Fuels Day.” He originally planned to give away

PHOENIX — A steady cadence of new advertisements during key events made March the best month for GMC Hummer EV reservations since the SUV version was unveiled a year ago. “Awareness is a big thing, and I think that is on our side,” said Duncan Aldred, global vice president of Buick-GMC. GMC during the NBA

The time has come for a new DeLorean. DeLorean Motor Co. Inc. says it plans to unveil an electric model at the Pebble Beach Concours d’Elegance in August. The company last week released a teaser image of the concept, showing the taillight and left shoulder. The prototype is being revealed at the Awards Ramp three

Carmen Hinton was always doubtful about winning contests and prizes. So she was surprised when her name was announced last month at the NADA Show as the winner of the fifth annual Women Driving Auto Retail Video Contest. Hinton has been the service manager for the past six years at Carter Myers Automotive’s Valley Subaru

To James Stephens, using dry-erase whiteboards and lifeless posters taped to walls to promote fixed ops services is so yesterday. “A lot of what you see inside dealerships today is very outdated,” says the fixed ops director at Nashville-based Beaman Automotive Group, part of Hudson Automotive Group. But that’s not the case at the four

Dealership sales departments have traditionally feasted on bountiful digital marketing budgets and tactics while fixed ops departments had to nibble on the leftover scraps, usually in the form of “spray-and-pray” direct-mail campaigns. But that dynamic is changing. Fast. “We’re on the cusp of an advertising revolution in fixed ops,” says Alexi Venneri, co-founder and CEO