Marketing

When electrification was on the horizon, Jeep knew exactly where to go with its message. The brand known for touting off-road excursions has stuck to an outdoorsy formula for its 4xe line of plug-in hybrids. The marketing transition could be seen in 2020 when Jeep started touting the quiet ride of the Wrangler 4xe months […]

Ohio State University running back TreVeyon Henderson is among the top football players in the country, but at Ricart Automotive Group he’s just one of the “interns.” Henderson, several of his teammates and other Ohio State athletes star in a series of advertisements that show them fetching coffee, pushing cars and being silly with group

DETROIT — Chevrolet on Thursday plans to debut two advertisements to relaunch the 2022 Bolt EV and EUV after a recall related to battery fires shut down production of the electric vehicles for about seven months. In its effort to move past the recall, which represented a black mark on General Motors’ EV ramp-up, the

Millions of people have driven their Toyota to a shopping mall, but few have actually driven right through the middle of one. Toyota Gazoo Racing organized a drift race through a dead mall for a video to promote the 2022 GR86. Three frigid days of filming at the Charlestowne Mall in St. Charles, Ill., left

A teenage driver’s twister trouble has resulted in a new Chevrolet Silverado. When Riley Leon, 16, drove through a powerful tornado on his way home from a job interview last month, his red Silverado flipped multiple times before landing upright on the road and he drove to safety, according to media reports. Leon was not

Porsche is looking to advance itself in the world of in-vehicle entertainment — at least at its in-house playground in Southern California. It’s now offering a virtual reality gaming experience — for passengers, not drivers — at its Porsche Experience Center in Los Angeles. The program, created in collaboration with the tech startup Holoride is

Buick appears to be rearranging its shields. The General Motors brand recently filed a trademark application that shows the three shields in its logo aligned horizontally instead of diagonally, and no longer overlapping. The shields also lose their diagonal stripe in favor of a curved line, and there’s no ring around the trio. (Jalopnik thinks

After declaring this month that they had no intention of doing so, Volkswagen executives are now rethinking their plans to keep production of the retro-styled electric minivan, the ID Buzz, anchored exclusively in Hanover, Germany, with North American production now a possibility. So what changed between March 10 and March 21? Consumer reaction — especially

General Motors is pulling back the curtain to show viewers the genesis and development of its first electric pickup, the GMC Hummer. A one-hour documentary called Revolution: GMC Hummer EV will premiere Sunday, March 27, on the History Channel, GMC and A+E Networks said last week. The film shows how the GM team launched the

Drivers of electric vehicles will be able to get more than a caffeine charge at some Starbucks locations this year. Volvo Car USA said Tuesday that it will be collaborating with Starbucks in a pilot project to add about 60 EV charging stations at 15 coffee shops beginning this summer. The locations will be scattered