Marketing

Randy Dye considers himself a “traditional performance guy,” but he’s looking forward to seeing the creativity of the Dodge team as the rubber-burning brand delves into electric vehicles. Dodge plans to debut a battery-electric muscle car in 2024, a huge shift from its fuel-thirsty Hellcats. The brand will provide a glimpse into the future this […]

SYLVANIA, Ohio — Joe Mehling minces no words in describing the effect of his desperate decision last year to turn to an old marketing standby and employ it in a completely unfamiliar way. “There’s no doubt about it,” explains the man whose been executive general manager of family-owned Dave White Chevrolet, just a mile south

Google is launching a vehicle ads platform that will allow auto dealerships to place inventory ads within search results. The ad format will show a consumer searching for a particular model an ad for that vehicle with photos, price, mileage and location, Google said. The ads will display on top of a search results page

Genesis Motor America has hired away Infiniti’s top marketing executive to help the Korean luxury brand expand in the U.S. Wendy Orthman, 45, previously Infiniti’s global head of brand, marketing and communications, will be executive director of marketing for Genesis, the global luxury division of the Hyundai Motor Co. She will report to Claudia Marquez,

Land Rover is giving one customer an experience that’s much less terrestrial than its name suggests. The luxury SUV brand and Virgin Galactic are running a contest in which the grand prize is a flight into space. The Adventure of a Lifetime Sweepstakes is open to new and existing Land Rover owners who live in

Ford Motor Co.’s use of Model e as the name of its new electric-vehicle unit comes eight years after dashing Elon Musk’s hopes for a provocatively named lineup of cars from Tesla Inc. “A friend asked me at a party, ‘What are you going to name the third-generation car?’ Well, we have the S and

AMSTERDAM — Stellantis CEO Carlos Tavares has one word to describe the sound that’ll come from Dodge’s upcoming electric muscle car: “Shocking.” As the Hellcat era comes to a close, the Dodge team is working on creating a sound that will provide the backdrop for a new age of performance. Tavares, citing the company’s market

Reflecting on this year’s Super Bowl ads, I suspect I’m going to sound grumpy and old — except that I’m not complaining about the hip-hop halftime show and Eminem taking a knee. Full disclosure: I’m no fan of the NFL, having quit watching the league almost three decades ago. Aside from one game at Ford

Chevrolet gave fans of “The Sopranos” a partial answer to the mystery of what happened after the screen went black at the end of the HBO series 15 years ago: Tony’s kids grew up and bought electric vehicles. The Super Bowl commercial for the Silverado EV brought together Jamie-Lynn Sigler, who played daughter Meadow, and

Volvo-backed Polestar’s ad with potshots at rivals Tesla and Volkswagen topped the list of the most popular commercials during Super Bowl LVI, according to consumer search data firm Edo, despite being the lowest-rated automaker spot in the annual USA Today Ad Meter. Polestar’s 30-second ad performed roughly 23 times better than other commercials aired during