Marketing

Subaru climbed two spots to first place in Consumer Reports‘ annual ranking of the most well-performing, safe and reliable automotive brands. Mazda, which was No. 1 in 2021, finished second this year. Six of the top 10 brands this year were Japanese; the highest-ranking U.S. brand was Buick, which was 11th.Jeep dropped three spots to […]

DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called “Where I’m From.” The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several

The five-person C-level leadership team at Fox Dealer consists of four people of color and one woman. More broadly, about half of the Pasadena, Calif., dealership marketing company’s nearly 90-employee work force is made up of people of color, and 35 percent is female, said CEO GianCarlo Alabastro, who is of Filipino descent. The company

Early in the year is an opportune time to assess your business — what’s working and what’s not — to help revenue grow. A major expense for dealerships is advertising and lead generation. In 2021, the U.S. reached $13.29 billion in automotive digital ad spend, according to eMarketer. Are you paying for channels and vendors

Is Kia‘s Robo Dog here to stay? The cute electronic canine has a star turn in Kia’s 13th Super Bowl spot, which features the EV6. The dog, longing for an owner, chases down the battery-electric crossover with hopes that the driver will take it home. Kia created adorable ambassadors before with its dancing hamsters. The

There’s a message behind Eugene Levy’s flowing hair, leather jacket and bravado in Nissan’s Super Bowl spot. The actor, known for his comedic roles, morphs into an action hero when he gets behind the wheel of the redesigned Z coupe and zooms past a new Nissan entry — the electric Ariya crossover — in the

For automakers, this year’s Super Bowl might as well be called the Electric Bowl.  Volvo’s EV brand Polestar on Thursday confirmed it will run an ad in the game that is already filled with spots from Kia, BMW, General Motors and Nissan—which are all pitching EVs with expensive celebrity-filled ads. There is even an electric

A marketing company and its owner have appealed a Federal Trade Commission ban following what the agency deemed deceptive dealership mailers and auto lending disclosure violations. FTC commissioners in October ruled 4-0 that Traffic Jam Events and its owner, David Jeansonne, had violated the Federal Trade Commission Act and the Truth in Lending Act with

EV home charging station provider Wallbox said it plans to air its first U.S. commercial during the Super Bowl. The 15-second spot tells the story of a lightning strike survivor who has a fear of electricity. Despite this, he still uses a Wallbox charger to for his EV, the company said in a statement Wednesday.

Chatty mom hypes Carvana experience An “oversharing mom” who can’t stop talking about her Carvana buying experience takes center stage in the online used-vehicle retailer’s first-ever Super Bowl ad. Arnold Schwarzenegger is Zeus in this BMW spot No, the action star and former governor of California is not coming out with a new movie about