Marketing

An “oversharing mom” who can’t stop talking about her Carvana buying experience takes center stage in the online used-vehicle retailer’s first-ever Super Bowl ad. Carvana released the 30-second commercial on Wednesday. It will air nationally during the Feb. 13 game. It depicts a talkative mom character telling person after person she encounters — her son, […]

The next-generation Nissan Z sports car receives top billing in the brand’s Super Bowl commercial, which will be aired during the game Feb. 13. Nissan Motor Co. released two teasers of the commercial, called “Thrill Driver,” which is set up as an action-packed, comedy-thriller movie premiere. The 60-second ad features actors Eugene Levy, Danai Gurira

Instead of running a Super Bowl commercial this year, Hyundai is getting into a fictional version of the game with the help of an imaginary ad crew. The automaker’s upcoming Ioniq 5 was featured in the ABC sitcom “black-ish” this month, with star Anthony Anderson, who plays an ad executive named Andre Johnson, working on

Online used-vehicle retailer Vroom will return to the Super Bowl this year with an ad that highlights the company’s ability to buy cars from consumers. The ad, called “Flake the Musical,” depicts a consumer who is ready to sell a vehicle through a peer-to-peer transaction, only to have the buyer back out of the deal.

BMW will advertise in the Super Bowl for the first time in seven years. A U.S. spokesman for the German luxury auto brand confirmed the ad buy but did not share details. BMW last appeared in the game in 2015 with an ad starring Katie Couric and Bryant Gumbel. It flashed back to 1994 when

WASHINGTON — Two U.S. House lawmakers who head key subcommittees on oversight and trade criticized Tesla’s recent expansion in Xinjiang, China. “Your misguided expansion into the Xinjiang Uyghur Autonomous Region sets a poor example and further empowers the (Chinese government),” said Democrats Bill Pascrell and Earl Blumenauer in a joint letter to Tesla CEO Elon

In Acura’s new campaign, the cars it is trying to sell are nearly secondary to the anime characters it has created — almost. In its attempt to connect with younger generations, the brand has created an anime series-based ad campaign that focuses on the story of Japanese-American girl Chiaki, who is learning how to race

ATLANTA — Porsche Cars North America has elevated two women to key leadership roles. Ayesha Coker has been named vice president of marketing, the sports car maker said. Coker, 45, succeeds Pedro Mota, who, according to a dealer source, has left to join a Silicon Valley venture capital firm. Previously, Coker led experiential brand marketing,

Laurel Cutler, a trailblazing advertising executive who later became a vice president at Chrysler, died on Nov. 28. She was 94. Cutler was named Chrysler’s first vice president of consumer affairs in 1988. She was tasked with being a futurist who could monitor customer trends, an ability she was known for in the advertising industry,

Audi of America showed that it had more Christmas spirit than the judges on “Wheel of Fortune” who said a contestant paused too long while correctly solving a puzzle. The automaker stepped in amid a social media backlash against the game show’s decision to deny Charlene Rubush an Audi Q3 in the bonus round of