Marketing

The Federal Communications Commission has declared ringless voicemails, a marketing tool used by some automotive dealers, illegal without the consumer’s consent, ending a half-decade debate over whether the technology fell under federal robocall restrictions outlined in the Telephone Consumer Protection Act. In its Nov. 21 declaration, the FCC said the phone calls that leave a […]

Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming the first woman as its CEO in the company’s 112-year history. Kari Shimmel, 41, CE’s chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will

Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming the first woman as its CEO in the company’s 112-year history. Kari Shimmel, 41, CE’s chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will

Tesla vehicles are so common along the California coast that EV enthusiasts consider them the new Hondas and Toyotas of the local market. But in large swaths of the American heartland, EVs in general remain rare. The scarcity of EVs in 22 noncoastal states from Nevada to West Virginia will change as more mainstream models

General Motors didn’t just halt Twitter advertising after Elon Musk bought the social network. The automaker’s CEO and vehicle brands haven’t even tweeted since. Mary Barra last posted on Oct. 27, the same day that Musk closed his $44 billion purchase, when GM’s leader retweeted a message from autonomous-vehicle startup Cruise LLC. Since then, Barra

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and CBS. The ad by the General Motors brand features a turquoise-colored 1957 Chevy Bel Air Nomad station wagon.

With its new Ariya electric crossover cruising toward American shores, Nissan Motor Co. has unveiled a program to smoothen EV adoption and prime the sales pump. EV Carefree+ will offer Ariya buyers a battery warranty and a year of complimentary access to the EVgo public fast-charging network. Also included: 3 years/36,000 miles of scheduledmaintenance, which

Hal “Tex” Earnhardt Jr. built an auto retail empire in Arizona from a single Ford store in 1951. Earnhardt was a rodeo cowboy in his early 20s when he entered the industry after working at his family’s Chandler, Ariz., gas station. And he integrated his passion for rodeos with his passion for the car business.

Bergstrom Automotive shows the industry how a dealership group can establish the intangible idea of culture and thrive. John Bergstrom, who founded the company in 1982 with brother Richard, takes customer service extremely seriously. He traces it to his Scandinavian mother, who “taught the five of us how to behave,” Bergstrom recalled. Relatives were greeted

The Walt Disney Company has selected Hyundai as the first official brand partner and exclusive automotive sponsor of its upcoming 100th anniversary celebrations, marking the latest step in the increasingly friendly relationship between the entertainment giant and the South Korean automaker. With the deal locked in, Hyundai is gearing up to launch a global ad