Marketing

It was probably just a matter of time until someone put a motor in an office chair. That someone turned out to be Volkswagen, which built a five-wheeled vehicle for cubicle dwellers. The VW electric chair — er, that may not be the best name for it — has a top speed of 12 mph […]

Several automakers have been quick to reevaluate their advertising relationships with Twitter now that the social media giant is controlled by one of their most significant competitors: Tesla Inc. CEO Elon Musk. Here’s what some have said so far. Volkswagen Group: The German automaker said Friday that it has recommended its brands pause paid advertising

HAMBURG – Volkswagen on Friday said it has recommended to its brands to pause paid advertising on Twitter until further notice in the wake of Elon Musk‘s takeover of the social media platform. “We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker said in a

Stellantis has activated retired New York Yankees shortstop Derek Jeter for a campaign promoting Jeep’s new Grand Wagoneer SUV, with the leadoff spot debuting during Friday night’s World Series Game 1 between the Philadelphia Phillies and Houston Astros. The multiyear campaign, dubbed “Eyes Wide Open,” will begin with a one-minute commercial featuring images of Jeter,

General Motors said late Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company. The largest U.S. automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change

Wieden+Kennedy has grown its Ford business, taking over lead global creative and brand strategy work from BBDO as the automaker looks to streamline its advertising across the world. W+K has steadily expanded its scope with the automaker since it was added to its roster in 2018. That is when Ford hired BBDO as its lead

One of the biggest attractions at this year’s reborn Detroit auto show stemmed from a grassroots movement that began as a way to spread cheer among Jeep owners during the early months of the COVID-19 pandemic. After watching the social media-fueled phenomenon known as “ducking” spread rapidly, Jeep embraced it by setting up the world’s

Hyundai Motor America didn’t run a Super Bowl spot this year, but it still grabbed some attention from the sidelines for its Ioniq 5 electric crossover. The Korean automaker instead opted for an expansive digital strategy by leveraging TikTok, the video-sharing social hub known for its daily frenzy of people dancing to catchy music and

Stellantis multicultural advertising chief Juan Torres wants the automaker to be in tune with the “majority of tomorrow.” The U.S. Census Bureau projects that minority groups will make up a majority of the population by 2045, and Torres says it’s a competitive advantage to engage these audiences now with messaging that is culturally relevant. Authenticity,

Toyota Motor Corp. is forgoing a traditional product pitch in a new marketing campaign designed to connect with consumers on a more personal level. The “Never Settle” campaign will comprise seven broadcast commercials touching on various themes. One spot called “A New World” explores the possibilities that await a newborn baby just leaving the hospital.