Marketing

Lexus, one of the most prominent brand backers of the first “Black Panther” movie, is back for the seque — this time using the movie to plug an electric vehicle.  The campaign, called “An Electric Future,” features the 2023 Lexus RZ 450e, the Toyota-owned luxury brand’s first battery electric vehicle. A 90-second ad features members […]

Kentucky’s governor celebrated the upcoming redesign of Ford Motor Co.’s Super Duty pickups by adding an “R” to the state’s name for a day. “Kentuckians have been building Ford trucks since the Model T, and we are thrilled this tradition is going to continue with the all-new Ford F-Series Super Duty,” Gov. Andy Beshear said

How should we think of certified pre-owned vehicles? Are these used vehicles, new vehicles, or should we stick to calling them “like-new”? Regardless of how we classify certified vehicles, we treat them like a different product. How we market, advertise, label and sell these vehicles proves that. Exiting the Great Recession, sales of certified pre-owned

When it comes to brand loyalty, a recent study shows mainstream brand Ford and luxury brand Tesla are the most successful. S&P Global Mobility released its quarterly loyalty insights in a webinar titled “Loyalty viewed from a broad perspective” Tuesday. Loyalty is measured by the number of households that return to the vehicle market and

Subaru has the best reputation among U.S. mass-market auto brands, according to the 2022 Automotive Reputation Report. On the luxury side, Lexus earned the top spot, according to Reputation, a customer feedback company that helps businesses improve customer experience. Subaru took the top spot this year after finishing second to Nissan in 2021. Lexus also rose

The supplier International Automotive Components Group used the Detroit auto show as a chance to highlight its products — not at a booth, but on a gown worn by one of its top executives. IAC Group said a team of its designers and seamstresses created the bespoke gown for Iwona Niec Villaire, its chief administrative

Dinosaurs abound at this year’s Detroit auto show. No, this isn’t the start of a joke about local automakers living in the past or President Joe Biden’s visit last week. Dozens of lifelike dinosaur replicas are scattered around the convention hall as part of an attraction organizers are calling Dinosaur and Off-Road Vehicle Encounter. There’s

More than 1,000 Ford Mustangs from every era were on hand for last week’s reveal of the seventh-generation pony car. Ford Motor Co. summoned Mustang owners from around the U.S. to Detroit to take part in the event. Some came from as far as Tacoma, Wash., with cars joining the procession along a nine-state, cross-country

DETROIT — Chevrolet will begin its first big mainstream marketing push for its new generation of electric vehicles Sunday with a spate of ads airing during NFL football. The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are due to arrive at dealerships in 2023, will stress the theme “built for

DETROIT — Chevrolet will begin its first big mainstream marketing push for its new generation of electric vehicles Sunday with a spate of ads airing during NFL football. The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are due to arrive at dealerships in 2023, will stress the theme “built for