Marketing

General Motors said it will be the first brand marketer to integrate with NBCUnified, the first-party data and identity platform of NBCUniversal’s network of TV, streaming and digital properties. The integration will allow for privacy-compliant, anonymized matching of GM’s first-party database and custom audiences of car buyers at various stages in the decision-making process with […]

DETROIT — The 2022 Detroit auto show, which returns this week after a 44-month hiatus, won’t be the media-centric news extravaganza of years past. Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend, and many major automakers are skipping it altogether. And

Volvo Cars’ bestselling XC60 crossover has a problem: Its customer base is the oldest of any Volvo model. To introduce the midsize crossover to younger buyers, the Swedish automaker collaborated with YouTuber Andrew Huang. The Canadian content creator produced a video that is a soundtrack of vehicle sounds — clicking seat belts, blinking headlights, shutting

Ringless voicemails, a phone call method that deposits a message directly into a consumer’s voicemail box without the typical ring sound, has been a way some dealerships and other companies have skirted restrictions surrounding automated marketing calls. The technology’s legality has been in dispute for over a half decade. While the Federal Communications Commission and

Volvo Cars’ bestselling XC60 crossover has a problem — it has the oldest customer body of any Volvo model. XC60 customers are 55 years old, or about five years older than the Volvo brand’s average. To introduce the midsize crossover to younger buyers, the Swedish automaker has collaborated with YouTuber Andrew Huang. The Canadian content

Honda Motor Co. is plugging its range of products — from motorcycles to jets — in a major new campaign that points to its future, including investments in electric vehicles and a longer-term vision for reusable space rockets and avatar robots. A new “Forever Determined” ad, which comes from agency-of-record RPA, is the second spot

DETROIT — Dodge believes there’s an opening in the compact crossover segment that it can speed through with its upcoming Hornet, even if the muscle car brand seems out of step with someone who buys a Toyota RAV4 or Honda CR-V. Dodge is sticking with the performance-driven messaging that has been its bread and butter

The world’s largest rubber duck and Fred Flintstone’s car will be coming to Detroit next month for the revival of the city’s auto show. Other attractions lined up for the show, which has been on hiatus since 2019, include life-size dinosaurs, monster trucks and jet suit demonstrations over the Detroit River. The giant duck —

To transform into an electric vehicle-only brand by early next decade, Volvo Cars must first address a significant customer pain point. The Swedish automaker knows that American EV drivers want access to reliable, fast and convenient public charging — and also want to do more than sit in the car for the 30 minutes or

Jaguar’s metamorphosis into an ultraluxury brand is underway. The change starts with creating a more upscale perception of the iconic British luxury brand in consumers’ minds. The undertaking began Aug. 8 with a new marketing campaign that features ads and videos for upscale magazines. The lifestyle ads aim to position Jaguar as the pinnacle of