Marketing

When the U.S. Open begins on Aug. 29, the grand slam tennis tournament will have a new automotive sponsor. Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York City event to plug its electric vehicle ambitions, including its Lyriq EV model. The General Motors brand replaces […]

Conventional wisdom holds that it’s a scary time to be in the automotive aftermarket business. The implied message is that you need to transform your business now, or you’ll have missed the runaway EV bonanza forever. But, in reality, the aftermarket industry is on solid ground. It can afford to take its time to make

Late-night comedian and Ford F-150 owner Jimmy Fallon surprised employees who make the F-150 Lightning pickup during a stop in Detroit this month. Fallon joined Ford Motor Co. CEO Jim Farley at a track to test drive the battery-powered pickup and at the Rouge Electric Vehicle Center to see it being built and pose for

Here’s a chance to buy a pair of McLarens for under $500. But instead of four wheels, these McLarens ride on a three-piece segmented midsole. The supercar maker has partnered with APL, a high-performance athletic footwear brand, to create a line of shoes called HySpeed. The companies say they used McLaren’s design language and lightweighting

Sonic Automotive Inc.’s fast-growing used vehicle unit EchoPark Automotive has named VaynerMedia as its first agency of record, following a pitch process that began in March. EchoPark, which launched in 2014, said now that it has firmly established its infrastructure and expanded its footprint, the goal is to invest in marketing to build the brand

After working to develop digital retailing at Ford Motor Co., longtime automaker executive Matt VanDyke is now looking to accelerate online sales throughout the broader auto industry. In June, VanDyke left Ford after 14 years, primarily in marketing roles, to become president of Shift Digital. VanDyke, who was CEO of the FordDirect joint venture with

I saw a news release some months ago about a franchised dealership group that created a brand for a digital sales tool it was rolling out for used vehicles. What interested me was the fact that the retailer, Titus-Will Automotive Group, didn’t use its established brand name to go to market with its new online

Dealership marketing company AutoWeb Inc., after this spring revealing doubts about its ability to continue as a going concern, said Monday it has agreed to be acquired by One Planet Group, a self-described hybrid technology firm led by one of AutoWeb’s founders. One Planet Group will pay AutoWeb shareholders 39 cents per share, according to

A Chevrolet Silverado is hauling a tiny house with a big porch across six cities this fall in a search for new stories. The 2022 heavy-duty pickup will tow the house across the South for the Moth’s first pop-up porch tour, sponsored by General Motors, as the storytelling nonprofit celebrates its 25th anniversary. During the

To push its new supercharged, off-road F-150 Raptor R, Ford is using a rabid wolf, rattlesnakes, a scorpion, bats and a monster. Those creatures star in a video for the pickup that is meant to look more like a trailer for a horror movie than a truck ad. The two-minute film, called “Scary Fast,” comes