Marketing

With competition increasing, electrification coming and Aston Martin moving into new segments, the British ultraluxury brand is rolling out a new global marketing campaign centered around the words “Intensity. Driven.” And, for just the eighth time in Aston’s 109-year history, the company’s famous winged logo is slated for an update. It’s all part of an […]

A California dealership group and a former customer have agreed to a $2.5 million class-action settlement in a case surrounding ringless voicemails — a practice that is popular among auto dealers. The allegations against Moss Bros. Auto Group, based in Riverside, Calif., claim the company continuously used ringless voicemails that amounted to “aggressive unsolicited marketing”

Vietnamese automaker VinFast is opening its first U.S. showrooms in California shopping centers next week on its way to 30 company-run retail locations in the state by year end. VinFast has chosen Santa Monica, San Diego, San Mateo, Corte Madera, Commerce and Berkeley for its first six showrooms, the company said in an email invitation

A survey from Consumer Reports shows interest in electric vehicles and low-carbon fuels continues to be strong, but help from policymakers and automakers is crucial. “Automakers need to make more classes of electric vehicles. Not just sedans; we need a whole breadth because people have different needs,” said Quinta Warren, Consumer Reports’ sustainability policy team

Volkswagen of America’s head of marketing, Kimberley Gardiner, is leaving the automaker after less than two years on the job, VW dealers were told Wednesday. Gardiner, 54, one of Automotive News’ 100 Leading Women in the North American Auto Industry in 2020, was hired away from Mitsubishi Motors North America in November 2020 as VW’s

DETROIT — Beset by increasing competition, Tesla Inc.’s electric vehicle market share is expected to plummet from a dominating 70 percent today to just 11 percent by 2025 as incumbents such as General Motors and Ford overtake it, according to the annual ‘Car Wars’ study. John Murphy, a senior auto analyst at Bank of America

NEWARK, Calif. — Lucid Motors, the direct-to-consumer electric vehicle startup, is expanding its “studio” store locations to major U.S. cities, including recent openings in Seattle and Denver. But there are still current and future reservation holders who are too far away to easily test drive the Air sedan and its new Grand Touring trim. So

Dealership technology giant CDK Global is getting out of the cookie business. CDK is closing Fresh Beginnings, a bakery that Hugh Hathcock and his wife, Judy, started in 1985 as a source of gourmet gifts to help his dealership clients build relationships with their customers. CDK acquired the bakery in 2018 when it bought eLead1One,

Dodge says it’s going to be an electric summer. The Stellantis performance brand plans to preview future products in August during what it calls Speed Week. It kicks off Aug. 12 with a press preview for the MotorTrend Presents Roadkill Nights Powered by Dodge event that takes place the next day. Roadkill Nights spotlights muscle

Chevrolet is auctioning off a unique piece of Corvette artwork that comes with a rather valuable bonus: an actual car painted to look like the image. The “Own the Color” auction, which runs June 20-24, is for a non-fungible token of the upcoming 2023 Corvette Z06 created by the artist Xsullo. An NFT is a