Marketing

Vehicles in rarer colors such as yellow, orange and purple retain their value at a better rate than cars in traditionally dominant colors such as silver, black and white, auto research website iSeeCars.com said in a study. Karl Brauer, executive analyst at iSeeCars.com, said he hopes the study released last week will persuade people to […]

The Jeep Wrangler zoomed its way into Jurassic Park lore in 1993 when it sped away from a charging Tyrannosaurus rex in one of the highest-grossing films of all time. Jeep is leveraging that prehistoric stage again nearly 30 years later in Jurassic World Dominion, the sixth and purportedly final film of the series. The

Volvo Cars and video game company Epic Games are partnering to improve the role of the human-machine interface for Volvo’s next generation of electric vehicles. According to a statement Wednesday, Epic Games will use a visualization tool known as Unreal Engine. Unreal Engine — used to power the popular video game Fortnite — will run

Jeep is getting some screen time in the upcoming Jurassic World: Dominion. The Gladiator, Wrangler and a vintage Grand Wagoneer will appear in the dinosaur-packed epic in continuation of a relationship that began with the first Jurassic Park film in 1993. In the first entry, a T. rex chased a Wrangler in one of its

The nation’s largest new-vehicle retailer has begun a multimillion-dollar advertising campaign aimed not at car shoppers, but at potential employees. AutoNation’s “Go Be Great” campaign began airing on TV networks including ESPN, CNBC and NBC last week, ahead of the Indianapolis 500 race on Sunday, May 29. AutoNation is a sponsor of Indy 500 driver

Comedian Jay Leno loves cars but says driving the Ford F-150 Lightning converted him into “a truck guy.” Leno tested one of Ford’s new electric pickups — with CEO Jim Farley riding along — for an episode of his CNBC show, “Jay Leno’s Garage,” that will air this fall. “As much as I love my

WASHINGTON — Ford Motor Co. has agreed to pay $19.2 million to resolve allegations it falsely advertised real-world fuel economy and payload capacity for some hybrids and pickup trucks, the Iowa Attorney General’s Office said Tuesday. The multi-state settlement covers 2013–2014 C-Max hybrids and 2011–2014 Super Duty pickups. In 2013, Ford lowered the advertised fuel

Audi’s China joint venture, FAW-Volkswagen Sales, apologized for text in an advertisement that allegedly infringed copyright and said it would remove the videos from all company platforms. The JV between VW, Audi and China FAW Group, said in a statement on Sunday that the video was produced by advertising agent M&C Saatchi. Audi has ordered

The troubled, ever-evolving Tokyo Motor Show will rebrand itself yet again in an attempt to breathe life, energy and attendance into Asia’s onetime premier auto expo. When the show returns in 2023, it will open under a “Japan All-Industry” banner, said the Japan Automobile Manufacturers Association, which has hosted the event since its inception in

Jimmy Car Car” is taking his show on the road. Or rather, the man who still answers to that childhood nickname — Ford Motor Co. CEO Jim Farley — is now doing a show about the road. Farley has taken on podcast hosting in addition to his role leading America’s second-biggest automaker. His weekly show