Marketing

DETROIT — It’s no secret what Dodge is about these days. The brand spent the last eight years recasting itself as a youthful purveyor of American muscle, led by its powerful Hellcats and edgy advertising. Focusing on the high-octane realm has supercharged its base of enthusiasts and sparked an active following of millions online. Now, […]

Most brands mine social media and influencer trends to tap into popular crazes. But Chrysler is using one rising phenomenon as a foil — #VanLife. The hashtag, which is affixed to social content plugging the kind of nomadic lifestyle that has gained traction during the pandemic, serves as the inspiration for a new campaign for

Two ads for the Land Rover Defender have been banned in the United Kingdom over concerns that they could mislead viewers into thinking the vehicles would keep drivers from going over a cliff. The ads showed a Defender parking at the end of a cliff as the vehicle’s backup sensors make a beeping sound. Two

As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co. is trying to bring “frunk” into the cultural lexicon. “Frunk” is slang for front trunk, or the empty space under the hood where most gasoline-powered vehicles have an engine. The frunk is representative of how the arrival of mainstream EVs

Ford is taking what appears to be a subtle shot at Elon Musk in a new campaign set to get airplay during this weekend’s Kentucky Derby coverage on NBC.  The effort from Wieden+Kennedy has blue-collar sensibilities and aims to promote the automaker’s status as a major employer of hourly workers. One ad begins with scenes

As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co. is trying to bring the “frunk” into the cultural lexicon. Frunk is slang for front trunk, or the empty space in the front hood where the gas-powered cars keep the engine. EVs don’t use internal combustion engines, freeing the space

Detroit used to have an auto show every year, so the legend goes. The show is scheduled to return this September for the first time in more than three and a half years, and the main floor is completely sold out, organizers said last week. At least five active vehicle tracks will be set up

Can a bunch of college students solve some of the most vexing automotive engineering challenges facing the industry? Over the next four years, 15 universities across North America will be competing to engineer the most efficient battery-electric vehicles possible while combining connected and autonomous tech — and keeping them fun to drive for consumers. The

The North American International Auto Show will return to Detroit with a focus on electric vehicles and emerging technology as well as activations including street course ride-alongs on the Grand Prix’s future downtown circuit. There will also be five active tracks inside Huntington Place, whose main show floor is sold out for the reimagined auto

NEW YORK — Alfa Romeo is taking its new Tonale crossover on the road. The Italian brand, which is looking for an awareness boost to juice stagnant sales, wants consumers to have a hands-on experience with its first electrified entry ahead of the Tonale’s U.S. release in early 2023. The model will have plug-in hybrid